Positioning
The process of determining the position of a product or brand in the customer's mind compared to competitors. as Positioning relates to how customers perceive a brand, its products, or its services.
The most important steps to follow
Determine the target audience
Understand who your potential customers are, What are their needs? And how your products or services can meet these needs.
Understand the market and competitors
Market analysis to understand how competitors position themselves, What are the gaps or opportunities that can be exploited?
Identify unique strengths (USPs)
Identify the characteristics or features that make your product or service unique and preferable to competitors.
Formulating a positioning message
Develop a clear and compelling marketing message that highlights your brand's unique strengths and meets the expectations of your target audience.
Communication strategies
Choose the most effective channels to reach your target audience and spread your topical message.
Monitor and adjust positioning
Track how your audience and competitors perceive your positioning and make necessary adjustments to maintain relevance and differentiation.
