Types of electronic marketing: 7 different types and how to use them?

In today’s digital world, E-marketing has become essential for achieving success and growth and using the Internet to your advantage in order to reach more potential customers and thus increase sales and profits.

If you are still asking: What is e-marketing? How do I start in electronic marketing? We discuss the importance of e-marketing, its benefits, and how it effectively affects your business and achieves your practical goals.

What’s the online markiting?

E-marketing refers to all the promotional activities that connect customers with your brand through various digital channels. This process plays a major role in facilitating buying and selling operations.

E-marketing also depends on a set of methods and tactics to reach and persuade the target audience through various digital media, including: email marketing, Social media , search engine optimization (SEO) , websites , content marketing , online advertising , celebrity ads, promotions and offers.

The importance of electronic marketing?

According to One Terra statistics, 84% of companies rely on e-marketing as a major part of their marketing strategy. Which reflects its importance and impact on companies. It is currently the most important factor in sales, The following are the most important objectives of e-marketing:

• Targeting new customers: It allows targeting potential customers and focusing on them instead of mass attraction on which traditional marketing methods rely. For example: A company can advertise special offers by sending an email to previous customers, Or through paid ads on social media platforms.
  
  
• Improving brand awareness : Digital marketing strategies enhance brand awareness, through a strong presence on social media platforms and creating content that reflects the brand’s values and attracts the attention of the target audience.
  
  
• Flexibility in planning : E-marketing enables data and results to be analyzed, thus constantly changing and adapting digital marketing strategies to the needs of the audience.
  
  
• Increasing sales and revenues : E-marketing plays a crucial role in increasing sales by expanding access to potential customers. Which increases the chances of conversion into sales.

The following are the most important advantages that e-marketing brings to the organization compared to traditional marketing methods:

1. Easier: It allows you to start promoting your business without any complications. Once you create an electronic account on the relevant platform.

2. Cost effectiveness: Targeting a specific audience at a low cost enhances conversion opportunities, It also contributes to building strong relationships with customers, Which increases the value in the long term.

3. More effective : Online marketing strategies work faster than traditional techniques. You can build brand awareness in a year or less through social media and search engine marketing (SEM) .

4. More measurable: You can customize your marketing campaigns with highly responsive data on customer interests, Harnessing the power of data for you.

5. Greater interaction: Digital marketing gives your customers the opportunity to interact with your posts. It enables them to stay in touch with you even if they don’t make a purchase right away.

How to create an effective digital marketing strategy?

Starting to create a successful and effective digital marketing strategy plan can be a difficult step. However, You can create an effective digital marketing strategy using the following steps:

1. Set SMART goals

Focus on the goals that will move your marketing strategy forward, Rely on setting smart goals. any: specific, and measurable, and achievable, And relevant.

2. Determine the target audience

Defining your target audience is a key step that helps you identify the characteristics of an audience. Thus determining which digital marketing channels you should use and what information you should include in your campaigns.

3. Determine your budget

By determining your current budget you ensure that your money is spent effectively to achieve your goals instead of overspending on digital marketing channels that may not provide the desired results.

4. Identify your digital marketing channels

Choose what suits your goals, audience, and budget from among the different digital marketing channels that you can use to your advantage, From: content marketing to PPC campaigns and more.

5. Boost your marketing efforts

By relying on digital marketing as a primary focus within the comprehensive marketing strategy for your business, It keeps you in constant contact with your customers and provides you with accurate data that enables you to achieve unlimited growth potential for your company.

What are the types of e-marketing?

E-marketing can be divided into 7 main categories: You may resort to one of these types or combine two or more types, depending on your marketing goals and strategy.

1. Affiliate marketing

With the increasing importance of online marketing, Affiliate marketing has become popular among many organizations in bridging the gap between consumers and organizations. But what is affiliate marketing?

Affiliate marketing relies on the growing popularity of industry experts and social media influencers and using them to market a product or service in exchange for a commission. It is considered one of the popular e-marketing methods that holds great opportunities to increase sales and reach a new audience.

2. Search Engine Optimization (SEO)

The goal of SEO is to make a business rank higher in Google search results , which increases the visibility of your website to your target audience within their search results for inquiries or solutions.

Search engine optimization (SEO) requires careful work to improve your ranking on the search engine results page. The higher your rating, The more clicks you will receive, The likelihood of seeing an increase in sales increases .

What factors can improve a website’s SEO ? In order to achieve success in search engine optimization, Focus on the following:

• Allow search engines to clearly read your site content. through: Add alternative text to images, and scripts for video and audio content.
• Build a good link structure, It enables search engines to crawl your site’s structure and easily find all the content present.
• High-quality content with relevant keywords.
• Avoid using keywords excessively.
• Make your site easy to navigate, It is quick to respond to various devices.
• Pay attention to the speed of loading the site. It is free of broken links.
• Follow Google algorithm updates, And how to benefit from it in electronic marketing .

3. Content marketing

“ Your work is a story you tell others .” Relying on storytelling and information sharing to increase brand awareness, Make readers take action to become customers, like: Request more information, Or sign up for an email list or make a purchase.

Content marketing refers to blog posts and social media platforms of various types. like: technical documents, e-books and digital videos, Podcasts and much more.

in general, First you have to provide value to the consumer, And not just advertising the brand or trying to make a sale, In order to build a sustainable relationship of trust with your customers.

4. Social media marketing

One Terra indicates that 86% chose e-marketing via social media sites as a means of increasing growth. Social media marketing has become more than just managing your Facebook or Twitter profile.

It includes a set of procedures and strategies that aim to interact with the public according to specific marketing objectives to achieve the desired results. Below are the most important steps of e-marketing via social media sites:

1. Setting the goal: Social media marketing begins with defining the desired marketing goals. from: Increase brand awareness, Or increase sales , or enhance interaction with customers, etc.
   
2. Choosing the appropriate platforms: You must choose the appropriate social platforms for the target audience. For example: Instagram is ideal for brands targeting a younger audience who are interested in photos and videos.
   
3. Creating attractive content: You should focus on creating diverse content that suits the personality of the platform and the interests of the target audience, meeting their desires, and answering their inquiries.
   
4. Interaction with the audience: Effective communication with the audience is an essential feature within the social media marketing strategy. It is achieved through: Reply to comments, and interact with posts, Responds to inquiries and complaints quickly and effectively.
   
5. Using paid advertising : Social media platforms provide precise options to target the target audience based on demographic and behavioral criteria. To increase reach and enhance outreach.
   
6. Performance measurement and data analysis: Allows marketers to evaluate the effectiveness of their campaigns and identify areas that can be improved to better achieve their marketing goals.

5. Email marketing

Despite the popularity of social media, Email is still the most effective marketing technique, It can also be part of a content marketing strategy, providing value to consumers and converting potential audiences into repeat customers.

Email marketing software offers many different analytical metrics, But marketers always strive to improve:

• Open rate: The percentage of recipients who opened the email.
• Click-through rate: The number of recipients who opened the email and clicked on the link in the email.

According to the latest email marketing techniques, There are many things marketers can do to make their emails more attractive to users and more likely to open them, These include:

• Consumer luring: Relies on writing a message that lets recipients know that time is running out to get a special deal. Or there are only a limited number of offers available, In order to increase the number of people who click through to your website.
  
• Personalize the email experience: Setting up emails to include the recipient’s name and personalize their experience is a proven way to increase open and click-through rates.
  
• Set user preferences: Allowing users to decide how often they want to hear from you will keep them interested in clicking on your emails.

6. Paid advertising

Paid advertising builds brand awareness and generates customer interest. Pay per click is one of the most prominent methods of paid advertising. It is a short-term form of digital marketing, Which means that once you stop paying, The ad disappears.

Search engine ads are characterized by the fact that they appear at the time when customers search for your products or services using related words. Which makes it an effective method in electronic marketing.

As for the cost of displaying ads, it depends mainly on the extent of competition for keywords. Keywords that many people search for are highly competitive and therefore more expensive. While the least competitive is the least expensive.

7. Influencer marketing

Influencer marketing depends on influential personalities on social media platforms. like: YouTube video makers, Or digital bloggers on Instagram, To promote specific products or services.

This type of marketing depends on the relationship that influencers build with their audience. Where followers trust their opinions and recommendations rather than the direct promotional message, It comes through an influencer who provides a review or recommendation about a product in a way that is personal and inspiring to others.

The main advantages of this strategy lie in credibility and the ability to reach a wide target audience. in addition to, The effectiveness of influencer marketing campaigns can be measured by tracking the number of views and interactions with published content.

How do you start your e-marketing campaign through influencers?

• Determine goals and target audience.
• Find influencers who fit the brand and its goals across digital platforms.
• Limit your options to a few influencers, Then choose an influencer with a high engagement rate.
• Write a written contract agreement between you that includes the terms of the work and all its details.
• Start promoting the campaign with continuous monitoring of performance and results to improve the results as you go and make the most of the influencer’s fame.

Key performance indicators (KPIs) in digital marketing

Key performance indicators (KPIs) allow digital marketers to measure the long-term performance of their marketing initiatives and compare them to their competitors’ efforts. Which means knowing which e-marketing methods achieved good results, Any of them need to be modified or changed.

Here are some of the most common KPIs marketers can use to measure how well they are performing:

• Click-through rate: used to measure the effectiveness of online advertising, By calculating the number of people who clicked on a particular ad as a percentage of all the people who may have seen it.
  
• Conversion rate: compares the percentage of people who took some desired action, like: Making a purchase to the total audience reached by a particular ad or promotion.
  
• Social Media Traffic: Tracks the number of people interacting with a company’s social media profiles. It includes likes, follows, views, shares, and other measurable actions.
  
• Website Traffic: This metric tracks the number of people who visit a company’s website during a certain period of time. Among other uses, It can help businesses judge how effective their marketing efforts are in attracting consumers to their sites.

Does online marketing work for all businesses?

There is no doubt today that all companies in various industries and fields are in dire need of integrating e-marketing into their marketing strategy. Online business marketing expands these opportunities by enabling communication with potential buyers through numerous channels.

With a good understanding of e-marketing practices, you can undoubtedly take your business to the next level and harness the power of the Internet to your advantage and reach audiences you never imagined possible. You can follow the basic steps mentioned above and start building your e-marketing strategy . However, You should work with professionals and utilize the comprehensive marketing mix to get more efficient results.

Learn more about: Digital marketing strategies and campaigns for your business .