Search Engine Marketing (SEM)
A marketing strategy used to increase visibility in search engine results pages (SERPs) through paid advertising and search engine optimization (SEO)
Create ads
Design attractive and persuasive ads that encourage users to click on them. This includes writing effective advertising texts and choosing appropriate promotional images or videos.
Paid advertising (PPC)
Google Ads: The most popular platform for PPC advertising, It allows advertisers to create ads that appear in Google search results and its advertising network.
key words
Determine the keywords that the target audience uses when searching for products or services similar to what you offer.
Budget management
Effectively distribute budget across campaigns and adjust bids for keywords to achieve the best possible return.
Continuous analysis
Analyze data and conduct A/B tests to continually optimize ads and landing pages to increase conversion rates and lower cost-per-click (CPC).
Tracking and analysis
Use tools like Google Analytics to track ad performance and understand how visitors interact with them. This helps optimize campaigns and increase return on investment (ROI).